MK Duck Valentine
Hyper Realistic Video
Project Overview
This MK Restaurant's Valentine project involves the creation of a high-quality video featuring 3D character rigging representing cuteness of the characters, CGI, brand analysis, and a creative storyboard. The objective is to deliver an engaging and visually appealing clip that aligns with brand expectations while maintaining a seamless and festive storytelling flow.

บริษัท เอ็มเค เรสโตรองต์ กรุ๊ป จำกัด (มหาชน) สำนักงานใหญ่
MK RESTAURANT GROUP PUBLIC COMPANY LIMITED


การบริการด้านอาหารในภัตตาคาร/ร้านอาหาร
Food Service in Restaurants/Fine Dining Establishments
Reach Us
Milestones We’ve Built Together

Campaign
AD

Hyper Realistic Video

Brand
Analysis

Corporate Identity

Story
Crafting

3D, CG & Charater


Challenge
At Ai-Deas, we are committed to continuously learning and improving to serve you, our valued client, better. Here’s a summary of our key takeaways and the actions we’re taking to address them:
Project Challenges
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Tight Timeline – Delivering a polished final product within a fast-paced timeline.
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Multiple Scenes in One Clip – Managing smooth transitions and maintaining coherence.
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Double-Layered Phone Screen Scene – Adding complexity in post-production with layered visuals.
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Consistency with Previous Projects – Meeting high expectations based on past work.
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Restaurant Lighting Issues – Warm white lighting gives a yellowish tint, requiring color grading.
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Fur Material on the Character – Ensuring realistic fur texture while maintaining animation efficiency.
Areas for Improvement:
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Lighting Equipment for On-Site Shooting – Using better lighting tools to prevent excessive warm tones.
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Time Management On-Site – Optimizing scheduling, especially for food presentation coordination.
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Storyboarding & Sequence Planning – Refining pre-production workflow to avoid last-minute changes.
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Camera Angles & Flow – Balancing dynamic camera movements to keep the video engaging without losing clarity.


Finally, we’ve gained a deeper understanding of your needs, and we are fully committed to delivering the highest quality of service possible.
A Look Back at Our Journey Together